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Marketing is the mechanism that keeps businesses alive and thriving. It is the strength of every business. Marketing is the science of getting people to try your product or service and have them return for more. It incorporates sales, advertising, product design, public relations and a host of other ingredients that are less obvious.
Simply put--without marketing, you lose customers. And without customers, you lose business. Whether you accept it or not, marketing can make the difference between the life and death of your business. This is a fact that is least understood and least utilized in business today.
How important is marketing?
In these competitive times, the importance of marketing is much greater than ever before, because in this unpredictable and volatile marketplace, you as a businessperson must have an edge or you won't survive. Rather, you'll lose market-share to your competitors.
Now is the time for you to tune up your marketing or simply start, if you haven't started. Now is the time you ensure you're getting new customers coming in, old customers coming back, and customers purchasing more.
How I can help you market your business?
We have developed special programs specifically designed to help your business.
Is it difficult to master the art of results oriented marketing?
Although it may seem unreal to you, you'll soon see and understand the most profoundly simple, yet most powerful, money making marketing techniques that will help your business thrive.
You may even think that some of these ideas are obvious to everyone--but they're not! Only a hand-full of business owners know and understand them. Even fewer actually employ them. As one of those few, you'll not only learn how to increase your sales and profits, but how to do it in a thrilling new way that'll get your adrenaline flowing-probably for the first time in many years.
If thriving your business is what you want, then you should contact me, or attend one of my marketing workshops.
Good luck, and I hope to hear from you soon!
Marketing Programs
The Marketing Mindset Program
A special program designed for business owners
who want to take their business to a higher level of success
Have you ever wondered how high you can take your business? Ever thought that there is a way to take your business to a higher level of success, but didn't know exactly how? If you've ever thought about hiring an ad agency, or marketing consultant but found it cost prohibitive, any of the special programs listed below can be the perfect solution for you.
Choose the success level appropriate to your needs:
- Success level 1 - Complete a 52 question Marketing Audit
which includes an intense 3 hour consultation within the audit
and two 15 minute follow up consultations. You will receive a
custom-designed marketing plan specifically for your business
to follow. Recommendations, resources and specific strategies
will be included in your strategic marketing report. (One time
$1,500 investment)
- Success level 2 - Join the Marketing Mindset
Program and learn first hand specifically what you must do
to take your business to the next level. It's not just putting
the plan together, it's learning the mindset behind all the strategies.
The program runs 12 months and within that time, you'll learn
everything necessary to take your business or any future business
to the next level. This program includes a monthly live, face-to-face
workshop with other SMM members; a monthly teleconference meeting;
1 monthly 60 minute consultation via phone or private Chat online.
Unlimited questions answered via e-mail; membership to HowtoAttractCustomers.com,
which includes my personal internet resources; and online marketing
software to help automate your business. ($500 monthly)
- Success level 3 - Everything in level 2 plus one monthly
ad design, brochure, sell sheet design or direct marketing piece
design; your own customized web site tailor-designed for your
organization (maximum 10 pages, non-e-commerce); and total corporate
identity design including logo, USP and branding concepts. ($1,500
monthly.)
- Success level 4 - If you'd like maximum success, we can
handle your entire marketing campaign after completing the marketing
audit. This includes everything in level 1,2, and 3. It also includes
1 weekly hourly marketing session to review and track the marketing
program, and the design of all advertising and marketing material.
This includes complete corporate identity (logo, business card,
brochure, sell sheets, flyers, posters, etc.) Also, all ads, sales
letters, internet marketing strategies, radio and tv scripts.
This level is designed for you if you are serious about success,
and want individual attention to your needs. ($3,000 monthly)
If your budget does not allow you to take advantage of any of the above plans, you can still have your own marketing expert at your disposal. When you want professional marketing advice, you can either e-mail, chat on-line, or call for answers. This special program allows you either of the following: Up to 1 hour of phone conversation; 5 e-mail questions per month; or 2 hours of on-line chat. This also gives you membership to
HowToAttractCustomers.com as long as you continue with this service. ($100/month - Completion of Marketing Audit is required)
The Successful Marketing Mindset Program breaks down as follows:
(Each category is broken down into different monthly sessions.)
Business objectives (Goal setting)
- Where are you now?
- What are your business objectives
- How many customers do you want to acquire daily weekly, monthly, annually
- Gross sales
- Net profit
Not having goals is like shooting an arrow in the dark and expecting to hit the target. Most businesses don't realize their full potential because they don't have a business or marketing plan in place. This section will help you create realistic goals for your business in order to ensure your success.
Identifying your target market
- Learn to identify your target market
- How to identify the needs of your target market
- Identify key frustrations of your target market and use it to your advantage
- How to identify or create the singular, unique benefit you have to offer your market
Most business owners use the shot-gun effect, blindly spending thousands of dollars on blanket advertising hoping that they reach the most number of people. The problem is that this can get very expensive and time consuming. This section will help you identify your specific target market so that you can create the most efficient, effective and profitable marketing plan for your business. The result will be exponential growth.
Reaching your target market
- How to calculate the right marketing budget
- How to discover the most effective methods of reaching your target market
- Choosing the right media to reach your prospects
- Identifying other marketing opportunities
There are literally hundreds of ways to market your products and services to your target market. Unfortunately, business owners don't know which media works best. This section will introduce you to the many advertising vehicles available and show you which will yield the best return on your investment. Knowing this, will save you thousands of dollars in advertising, and immediately increase your revenue.
Communicating your product or services to your market
- Advertising effectively - How to double or triple ad response-without tripling your budget.
- How to properly convey your product or services' features and benefits
- Identifying cross-promotion candidates for your business
- Identifying the best types of free publicity you can utilize for your business
Once you've identified your target market and how to reach them, you will then learn the do's and don'ts of advertising. One ad can literally out pull the other by 300%, increasing your ROI to the highest levels. Knowing what to say, when to say it and how to say it are all an integral part of communicating your message effectively for maximum result.
Creating your marketing plan
- How to create the most effective 1 year action plan
- How to create a master follow-through calendar
- Creating your business vision
- Implementing your vision for total business success
The final stage will bring it all together. This section will help you outline the most profitable marketing plan ever devised in order to exponentially grow your business and successfully take it to the next level.