The Ultimate Advertising Formula - Simple, yet powerful formula that
increases response for all your advertising
by Edison R. Guzman
Would you like to increase the response for all of your advertising by as
much as 300%? If so, you must me able to implement this simple, yet powerful
formula. It was created decades ago, and has been successfully utilized by
the best marketing minds in world.
This formula is so simple, yet has yielded millions of dollars of revenue
for marketers who have implemented it correctly.
It is called the AIDA formula and when combined with WIIFM, it creates a
powerful antidote to non-responsive advertising.
Attention
Interest
Desire
Action |
What's
In
It
For
Me
|
Attention - In order to get someone to read your advertising piece,
you should get their attention. You do this by appealing to their WIIFM. When
a person reads an ad, they automatically want to know what's in it for them.
In other words, why should they read your ad? Is it because you're promising
a special benefit, or perhaps because you're educating them. Create a compelling
headline that will grab your prospective clients' attention and you will draw
them to the next phase...
Interest - You must get your prospective client interested in your
product or service in order to get them to continue reading your ad. You do
this by educating them on the many benefits your product or service has to
offer. It's OK to list the features, but it's more powerful to list the benefits.
Remember, people buy benefits not features. Once you get them interested,
you must do one more thing...
Desire - You must get your client to desire your product or service.
How do you achieve this? Simple, you must describe in full detail the many
benefits your product or service will deliver by demonstrating that it will
either save them money, make them money, beautify them, make them look or
feel younger, or all of the above. Once you do this, the last step is to...
Action - Get your prospective customer to take action. Whether you
want them to call you, e-mail you, visit your web site, stop by the store,
fax you or whichever way you want to be contacted, you must tell them to take
some sort of action. If you want to really make sure that they take action,
you should offer something of value if they respond within a certain period
of time.
Keep in mind that you can accomplish all of the above by applying the WIIFM
factor.
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