Sample Press Release

The Seven Survival Skills Every College Freshman Must Know This September millions of students will step onto a college campus for the first time. More will drop out during the first six weeks of school than the rest of the entire year.

"This is a tragedy," says Dr. John Doe, a professor at Any Town University. "Every student admitted to college is smart enough to graduate . . . but this doesn't matter if they don't know the seven survival skills and survive those crucial first six weeks!"

Here are Dr. John Doe's seven survival skills:

1. Treat your roommate like your best friend . . . even if they aren't.
2. Don't assume - no matter what your question, keep asking it until two people give you the exact same answer.
3. The biggest test of your entire college career is: CAN YOU SURVIVE THE FIRST SIX WEEKS?
4. No matter what your problem, there is an expert on campus to help you. First check with you Head of Residence. Then go to the Dean of Students' office.
5. DON'T BE INTIMIDATED. College looks much more difficult than it really is.
6. When you feel everyone else is so much smarter and better prepared than you, remember this quote: "College is a fountain of knowledge. A few come to drink. More come to sip. But, unfortunately, most come just to gargle."
7. When you feel like dropping out, repeat three times: "Do you want fries with that?"

Dr. John Doe, author of 304 Simple Things You Can Do Today To Make Yourself a Super Student, has helped thousands of freshman survive the crucial first six weeks of college. He's been a dormitory director, college orientation administrator and is now a professor who teaches the Freshman Seminar course at Any Town University.

Dr. John Doe is a very outspoken and totally irreverent professor who teaches students how to have outrageously successful college careers. To interview him, call (700) 555-4141.

There you have it. Here is the basic outline: